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Marketer | Digital Content Producer
& Visual Storyteller

CAN GO

CAN.jpg

  • Redefining Approach

    Eight years ago, I helped create the original web ad for CAN Go—the world’s first Smart Cane. Revisiting the brand years later, I saw a chance not just to refresh the visuals, but to reimagine the message with clarity, strategic intent, and emotional resonance.

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    With a small, focused team—including a 3D modeler, animator, copywriter, and myself—we brought that vision to life.

    My Role

    Creative Director & Producer – Led a small team in concept development, visual storytelling, and full execution of the spot


    Strategic Lead – Defined the audience, tone, and messaging to align with real purchase behavior


    Composer – Scored an original piece to enhance emotional tone and pacing alongside the voiceover

    CAN Go medium shot
  • Old CAN Go Wide shot, black and gold side by side

    Harder, Better, Faster...Shorter?

    I initiated the project as a spec piece under the Labyrinth Visual banner not just to showcase our capabilities, but to deliver something meaningful for the target audience, and to create an opportunity for re-engagement with the brand.

     

    The Goal:

    • Hit harder — serving not just elderly users or their adult children, but both—equally considered to counter hesitation and build trust

    • Make it better — no over-stylization; just clean, clear visuals, get the information across faster without extra bells or whistles that are meaningless to potential customers, thus a shorter ad

    • Showcase versatility — demonstrate that Labyrinth Visual can handle consumer tech storytelling with both polish and empathy

  • Leveraging Advanced Tech

    Since helping create the original ad eight years ago, my understanding and leading of 3D production workflows and pipelines has grown significantly.

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    With increased efficiency from modern tools like Autodesk Arnold and GPU-accelerated rendering, we were able to deliver cleaner, more polished visuals in a fraction of the time. The final spot looks sharper, runs smoother, and feels more emotionally in tune—while keeping production lean.

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    The entire project was completed in under one working week.

    The updated version shifts away from flash and toward practicality and execution.  A proof of concept that shows we can deliver top tier visuals with quick turnaround.

    CAN GO split screen - Old vs New
  • Wide shot of CAN Go

    Regardless of Outcomes

    • Fully reimagined the ad, matching  brand’s tone and message (as displayed on their website) without client direction

    • Produced a spec ad that fits seamlessly in both Labyrinth Visual’s and Can Mobilities’ reels

    • Clearer alignment with real buyer personas (elderly + adult caregivers)

    • Final asset ready for use in brand storytelling, investor presentations, or direct-to-consumer marketing

    • Strategically reconnected with the CEO—who I had loosely worked with years prior—to offer the ad for official use and potentially transition it from spec to endorsed brand content

  • Reel Worthy

    We had two goals to accomplish: Establish a working relationship, and create a reel worthy piece from a real product. So there aren't "next steps" outlined.

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    Whether or not we achieved the first goal is still unseen, we did so for the second—while boosting confidence that we can deliver animation that competes with best in show while adhering to Labyrinth visual mission of creating "Hollywood-Caliber Animation" with "Indies studio Agility."

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    Whether or not it becomes an official brand piece of CAN Mobilities, it stands as proof of what’s possible when intent and execution align

    Long shot of CAN Go

Next Case Study:

Supporting the early-stage launch of an apparel company with visual identity and strategy.

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