REVOLUTION BREWING
The last five years of my career have been focused on 3D animation workflows. But my creative roots are in videography, and I realized my portfolio needed something that showed I can still deliver polished video alongside modern 3D production.
This spec campaign for Revolution Brewing’s Deep Wood Series became the perfect playground: a chance to combine cinematography, rendering, and marketing strategy into a multi-format campaign. And as a long-time fan of their barrel-aged stouts (and a former co-host of a beer review YouTube channel), it also gave me the excuse to dig into Rev Brew’s brand history and their move to exclusively distributing in cans.
Leveraging that piece of history, I developed “We’ve Got Cans,” a mini-campaign concept for the Deep Wood Series. Here’s a “deep” dive into the project.
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Show scalability: Demonstrate how 3D workflows can scale across campaign imagery by optimizing product renders for quick alternate versions.
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Copywriting alignment: Deliver creative copywriting tailored to a brand’s voice and audience.
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Multi-channel flexibility: Highlight how multimedia production (video + stills) drives campaign adaptability across different platforms.
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Portfolio proof: Build a project that doubles as a marketing case study and proof-of-concept for potential employers.
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Research & Strategy
Revolution Brewing releases its Deep Wood Series seasonally, with launches in both summer and fall. These beers are among the few of their kind distributed exclusively in cans, which immediately stood out as a brand differentiator.
That insight shaped the campaign theme: “We’ve Got Cans.”
While digging into their history, I found that Revolution brewed at least four beers before their staple IPA, Anti-Hero. This created the perfect opportunity to pay homage to the brewery’s first beer ever packaged in a can by weaving that piece of brand history into the visuals, the messaging, and even a promotional concept.
Creative Development
Keeping with the brand’s playfulness with words, I developed copy that fit seamlessly into their brand voice: bold, witty, and a little risqué. Each Deep Wood variant received its own unique headline concept, written to match both the beer’s character and the campaign theme.
The copy was structured for multi-channel flexibility, with versions designed to work in both landscape formats (OOH, banners) and square formats (social media). This allowed the campaign to flex naturally across platforms while maintaining a consistent tone.
Production
Efficiency is key. So, I split production between traditional videography for motion spots and 3D workflows for stills, using each where it made the most sense.
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Videography Setup: Rather than rely on render-heavy 3D animation, I engineered a scrappy but effective product shoot. A $3 lazy susan retrofitted with a 360° timelapse motor became my motorized turntable. A blackout shade doubled as a clean white backdrop, and I lit the scene with budget gear I’ve collected over the years. The result was smooth, professional-looking can rotations shot with resourcefulness over expense.
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3D Stills Workflow: For digital stills and “print,” I built can models and applied accurate labels sourced online. Rendering in passes allowed me to control reflection and refraction layers, meaning each beer-can could be dropped into any environment with minimal compositing tweaks. GPU rendering finished the heavy lifting for all images in hours, while recompositing in Photoshop took just minutes.
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Efficiency in Action: As shown in the Anti-Hero GIF, I recreated the same ad across five environments, including one AI-generated in Photoshop, all in under five minutes. Once assets exist, new campaign versions are nearly instant to produce.
This hybrid approach let me pair traditional videography where it’s efficient with 3D rendering where it’s scalable, creating a campaign that’s both polished and flexible.
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Social First Images
The stills were designed to flex across formats, with landscape versions optimized for OOH and digital banners, and square versions tailored for social feeds. The 3D workflow made it possible to quickly generate alternate versions of the same product, which is especially effective for platforms like Twitter/X, where visibility often comes from volume, while more curated versions perform well on Instagram’s algorithm-driven feed.
Video Content
The goal was to capture polished product footage while highlighting a unique differentiator: Revolution Brewing distributes exclusively in cans, something especially rare for barrel-aged stouts.
Email Promo: Mockups & Finals
Always designing with UX in mind.
Results
This spec campaign didn’t generate live metrics, but it achieved exactly what I set out to prove: that a single idea can be built into a full, scalable campaign across formats. The work demonstrates how 3D workflows enable rapid alternates for platforms where volume drives visibility (Twitter/X), while still allowing for quick rendering to create unique content for platforms like Instagram. Combined with a “volume shoot” for traditional videography and an email marketing component, the campaign shows how creative strategy, copywriting, and production can come together to deliver multi-channel flexibility, quickly and at scale.
Reflection
This entire campaign was completed in one week, and that was without undivided attention. It reinforced for me how powerful hybrid workflows (traditional videography + scalable 3D) can be in delivering campaign-ready assets fast. The assets themselves can be added to a repository, restyled, and reused for endless campaigns. But forward-thinking like this isn’t possible without a full working knowledge of both 3D pipelines and video production, plus the bonus of a strong foundation in marketing and content strategy. This is a combination I bring to any team — one that most cannot.
