LABYRINTH VISUAL

When Life Gives You Lemons...

Through burnout and creative commodification we started an LLC and built a studio system that challenges the status quo.

What I Brought To The Table
Acting CEO – Formed the LLC, managed operations and legal, and negotiated both paid and equity-based contracts with clients and artists.

Marketing Lead – Built our analytics stack, drove content strategy, and led SEO and brand development.

Creative Director – Oversaw the full production pipeline, from pitch to delivery, across commercial projects and original IP.
Finding Our Voice & Identity

Labyrinth Visual was born as a bold alternative to conventional studios committed to reshaping the industry based on core beliefs: respect for creative time, honest communication, and sustainable work.

We started with a placeholder name—Red Matter—but it didn’t reflect who we were. “Labyrinth” captured the nonlinear creative journey, always progressing. “Visual” grounded us in storytelling through imagery.

At first, our brand was clean and professional, but flat. Word of mouth was fine. Web traffic? Dead.

So we evolved.

We added bold green for trust and energy. We leaned into honesty. We called out industry myths with humor and data.

That’s when people started to pay attention.
Built With Transparency

We never tried to be everything to everyone. We focused on clarity, honesty, and execution.

Labyrinth wasn’t about impressing Hollywood, it was about getting the job done right.
Our custom Animation Cost Estimator (ACE) built trust from the first click.

We kept our marketing aligned with our values: transparent, audience-aware, and performance-driven. We ran competitor analyses, keyword audits, and UX improvements, then launched a content strategy that spoke in our voice.
Prioritizing Tone Over Trend

The posts that landed hardest were the ones that said what others wouldn’t:

Called out unrealistic client expectations

Made culture-savvy references to teach and connect

Infused humor and humility into our content

But what mattered most? Relevance.

Some posts gained immediate traction—especially on YouTube—highlighting the importance of cultural context among our Gen X and Gen Y audience.

See examples on YouTube.
When the Industry Slows Down

We ramped up, using Q4 downtime to revamp our website, we improved the user experience.
The results? Consistent, organic growth.

We didn’t know exactly what to expect from our first real social campaign. But we stayed consistent, iterated fast, and found what worked.

After analyzing engagement patterns over several months, we identified peak-performing days across each platform. That insight allowed us to tailor our posting schedule for better reach and relevance.

The data we gathered helped us to shape a smarter, forward-thinking strategy—one focused on creating high-value content for YouTube and our upcoming blog The goal:

Increase awareness

Establish trust

Spark more meaningful conversations with leads

Highlights at a Glance

200%+ increase in web traffic (Dec–Mar)

Top-performing post hit 2,300+ impressions (100% organic)

$0 in ad spend—every result was earned through consistent, strategic content
Scaling Without Capital

To scale, we built the right team. We brought in two partners early splitting ownership across production and business ops. A third joined via an original IP and earned full partnership over time.

For artists, we offered equity-based profit shares based on contribution, not just involvement. Post-recoup payouts were clear, documented, and fair.

This model let us:

Move projects forward without upfront capital

Give artists real ownership in what they helped create

Build lasting partnerships rooted in trust

For client work, we used a tight contractor network—paid 50% upfront, 50% on delivery, mirroring our own client agreements.
Trust In The Systems

I’m stepping back from day-to-day operations—but thanks to the systems we built, the team now runs like a well-oiled machine.

I’ll continue overseeing key marketing initiatives from a distance, helping the team execute critical parts of our strategy:

Integrating heatmaps with Google Analytics to assess user behavior

A/B testing contact form copy

Launching a blog and content loop

Tracking and improving conversion rates

That freedom wasn’t accidental.

It came from:

Intentional design

Transparent leadership

Trust built over time

The rapid evolution of generative AI played a major role in my decision to pivot toward marketing. With Labyrinth now shifting its focus more toward original IP than client services, my role naturally becomes more hands-off. But while I’m stepping back from the field I love, I’m not turning my back on it.

Marketing allows me to integrate my passion for storytelling, video production, and animation in a way that drives growth and connects with real audiences. And it leans into two other strengths I love to use: analysis and problem solving.

I’m ready for the next challenge—somewhere I can bring that same clarity, creativity, and care to a new team.