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Marketer | Digital Content Producer
& Visual Storyteller

CHICK-A-PELLA

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  • Creating IP With Heart, Humor & Strategy

    What started as a silly moment with my daughters became something bigger: an original kids’ show built to entertain, educate, and scale.

    My Role

    Creator, Writer & Director – Conceived the concept, wrote the pilot, directed the teaser, and oversaw story and character development


    Producer – Recruited artists, structured equity deals, and led the project from creative concept to proof of production.


    Marketing Strategist – Positioned the IP for social-first distribution with mock influencer-style channels, optimized for reach and engagement, and drawing in venture capitalist with metrics. (Plan is set, still to be executed).

  • Original 2D design of Pella

    An Evolution of Chickens

    Chick-a-Pella is an animated series about a musical chicken family who teaches life lessons through song, humor, charm, and relatable family dynamics. But the songs themselves, and some of life's lessons, are often derailed by Pella's quest for fame on social media channels like ChikTok.


    Episodes are short (4–7 minutes) and intentionally formatted like online content. Ironically, designed for YouTube, TikTok, and parent-facing platforms.

    We originally started with parody songs but pivoted to public domain and original music to mitigate copyrights issues and enable faster rollout.

    Tone: Playful, educational, and emotionally honest


    Style: Semi-humanoid chickens with stylized proportions


    Audience: Kids (ages 3–8) + Parents of young children

  • This wasn’t just about creating a show. It was about proving we could develop scalable IP without a massive budget, while creating kids content that all age groups could genuinely enjoy.

    Key pillars:

    • Built a teaser to establish tone, test workflow, create proof of concept and use it to recruit artists.

    • Offered equity-based roles to collaborators, aligning incentives without requiring upfront funding.

    • Focused on lean development with ethical artist pay models.

    • Designed episodes to be production-friendly and platform-native, making distribution easy and discoverability high.

    • Use the teaser as a proof-of-concept to generate interest and build the team.​

    • Pella’s ultimate goal is stardom. So we’re using her social media channels as in-universe tools for her to “build her brand” as an influencer.

  • Why 3D?

    Chick-a-Pella began as a personal passion project—an idea I developed before our company even formed. I created the original character designs, produced a short 2D animated proof of concept, and fully recreated Billie Eilish’s “Bad Guy”—instruments and all—with lyrics replaced entirely by chicken clucks, which were ultimately used to pitch the concept to my future partners.

    ​Once we had a team in place, we tested the concept with kids ages 3–8—showing them my 2D designs side-by-side with an early 3D model based on the same artwork.

    The results were unanimous: 9 out of 9 kids preferred the 3D version.
    Even after watching the 2D animation mockup, their preference didn’t change. That feedback shifted everything.

    Early 3D concept of Hank & Pella
  • Storyboards from Chick-a-Pella Episode 1

    A Strategic Shift

    While I had experience in both 2D and 3D, the rest of the team came from 3D backgrounds. Sticking with 2D would have crippled an already modest production, and limited collaboration. Going 3D opened the door to full-team participation, but required a more complex pipeline.

    We initially planned to use MotionBuilder and Maya with Arnold for rendering. But as we looked toward future scalability such as, real-time content, AR, and interactive experiences—we adapted again, transitioning our final workflow to Unreal Engine.

    That decision positioned us for multiplatform storytelling without compromising quality or creative control.

    And the audience response backed it up. Kids ages 3–6 have asked to watch the teaser again and again (and again), when shown.


    Adults consistently describe it as “adorable,” “catchy,” and something "kids would absolutely eat up.”

  • A Long Road

    We’re getting close, but we’re not quite there yet. There’s still some technical fine-tuning on the production side, but once that’s locked in, episode turnover will be fast.

    In the meantime, here’s what our small team has already accomplished:

    • Produced a fully-remote teaser from start to finish

    • Finalized the lookdev for characters and environments

    • Recruited 3 core artists on profit-sharing agreements

    • Finalized equity contracts with clear, post-recoup payout terms

    • Used the teaser to attract talent and pitch for future funding

    • Developed episode scripts and story arcs (currently in progress)

    • Prepped social channels for influencer-style rollout (mock Instagram, TikTok, etc.)

    • Tested and refined internal workflows for rapid episode production

  • With our teaser complete and proof of interest confirmed through early testing, we’re now focused on developing and releasing 4–6 short episodes by year-end.

    Each episode is designed to:

    • Entertain kids with music and story

    • Build recognition for our IP

    • Serve as a pitch asset for future funding, distribution, or partnership opportunities

    We’re also building social-facing mock channels (influencer-style profiles for the characters) to support discovery and engagement across YouTube, TikTok, and parent-facing platforms.

    Chick-a-Pella is more than a kids’ show—it’s a fully owned, scalable IP built with purpose, tested with real audiences, and backed by a team committed to seeing it thrive.

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